Richard D. Miller, John H. Bradford, and Klaus Holliger, Editors. Geophysical Developments Publication Number 15. Society of Exploration Geophysicists, Tulsa, OK. 2010. 487 pp. $149.00, Hardcover. 9781560802242.

Everett Rogers’ “diffusion of innovations” theory holds that people have different levels of readiness for adopting new technology (Rogers, 1983). He posits that individuals will roughly fall within one of five groups: innovators, early adopters, early majority, late majority, and laggards. Additionally, he categorizes the technology itself as “Bleeding Edge,” “Leading Edge,” “State of the Art,” “Dated,” and “Obsolete.”

To use the fax as an example, the innovators were people like...

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