Geoscientists and engineers appreciate the answers that technology can provide, but when making application decisions there are always the questions: Where does the technology work? What is the risk? What return on investment (ROI) is reasonable to expect? Answers to these questions apply to the prospect market as well as to the properties a company operates. Those who are selling prospects want to make their prospect look as attractive as possible, so it behooves them to apply sound technologies. Those buying prospects need to sense where the opportunities/upsides are should they buy a prospect.