Southern Pacific Resource Corporation (STP) acquired 211 km of 2D seismic data in September 2007 and an additional 5.1 km2 of 3D in December 2010. The 2D survey was used as an exploration tool, which ultimately lead to the McKay Thermal Project in northeastern Alberta. Conventional seismic interpretation has been valuable in defining the structure and regional extent of the reservoir. However, the conventional seismic character lacks the detail or consistency to delineate subtle facies variations present in the reservoir. Risk reduction through increased understanding of the reservoir at this stage of an oil sands project has the potential for significant benefits as the project moves on to production. Seismic data have already proven beneficial in the evaluation phase of this project; the intent with this case study was to investigate the potential to derive more detailed information from the seismic about the reservoir character and fluid content using quantitative interpretation (QI) techniques.