Abstract

In September l956, before Sputnik and the National Aeronautics and Space Administration, a California Buick dealer wrote to the Air Force attempting to buy exclusive advertising space on all space vehicles which he understood would start flying in the next year or so. He was turned down officially and the historic exchange of correspondence now rests in a file in the NASA archives in Washington, D.C., U.S. The Buick dealer's vision was, however, prophetic in the sense that capitalism would be the ultimate benefactor.

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