Planning the International Showcase (IS) must take into consideration that while some of the represented countries have experience in marketing their technology and business opportunities at the SEG Annual Meeting, others are newcomers to the global market.

The Global Theatre (GT) was the first attempt to standardize and improve the quality of information conveyed by each IS delegation. But just as we wanted to obtain their information, it was equally important that they too obtain new knowledge to take back.

We envisioned introducing IS delegates to the chiefs of multinationals and the most successful geophysical contractors and their ideas about...

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