The increased complexity of workflows in the E&P sector is caused by the many “horizontal” interactions that must be included nowadays. Problems cannot just be subdivided into disciplinary subproblems, followed by an independent solution process for each of these subproblems. We now know that such a segmented business approach easily leads to the wrong formulation of the involved subproblems and, above all, the sum of suboptimized solutions seldom leads to the best end result. Today, fragmented workflows caused by disciplinary segmentation are the biggest obstacle to progress.

In highly competitive industrial sectors such as the micro-electronic industry, innovation has not...

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