Every company and individual with a realistic view of the subject recognizes the value of good data in upstream oil and gas and that such data are readily obtainable with modern geophysical instrumentation. Nor is there any question concerning the availability of software that can manipulate the data so that the interpreting geoscientist will be most productive. Both these conclusions are widely accepted knowns and givens.

However, a major unknown still remains at many companies: Do they have an organized, efficient, effective process for handling the data that will be used in today's magical interpretation software? In our view, it's...

You do not currently have access to this article.