As a result of recent major societal forces, such as globalization and deregulation, and technological advances, the oil and gas industry is facing many new challenges and new customer behaviors. Oil and gas organizations and geophysical service companies are now confronted with increased competition, which has resulted in shrinking profit margins. Mergers and acquisitions have become popular vehicles for companies to expand the size of their operations and to reduce costs. Also, corporate management is under increased pressure to deliver immediate results, and at the same time, internal and external customers increasingly expect higher quality, service, and customization. These developments...

First Page Preview

First page PDF preview
You do not currently have access to this article.