During my years at Saudi Aramco, a single sign hung on my office wall … “We sell oil.” These words reminded me and all those who entered that our goal was not to purchase, develop, or become enamored with technology or process improvement. Our goal was to sell oil to the world markets through the most efficient, cost-effective operations. Those operations include seismic acquisition, processing, and interpretation … the well-established realm of geophysics.

Twenty years ago, 3D seismic acquisition was still an emerging technology seeking to prove its value to E&P. Processing of 3D seismic data was usually conducted outside...

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