Many emerging technology companies do not realize the importance of their most valuable asset—that is, their intellectual property. These new companies often overlook the value of their intellectual property while spending too much time and energy on less productive concerns. Nearly any company can tap into and realize the value of its intellectual property, like that enjoyed by Magic Earth today.

Magic Earth is a successful Houston-based software developer for the oil and gas industry. Magic Earth markets a proprietary software product called GeoProbe which is a 3-D visualization and interpretation tool.

Geophysicists use the software to project a 3-D...

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