“We are walking into a future that will belong to the superbly effective companies. Technolo-gies, I believe, will make a very big difference in becoming effective for many years to come. However, we may have to generate technologies differently.” Yoram Shoham, vice president of External Relations for Shell International Explor-ation and Production, used these provocative words to open a high-level panel discussion organized by the SEG Research Committee, chaired by Shoham, and titled: “E&P Technology Development in Times of Uncertain and Weak Economy.” The discussion was held at SEG's 1999 Annual Meeting. The principal theme was future business models...

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