As of May 2021, public alerting is now operational for the ShakeAlert earthquake early warning system for the West Coast of the United States in California, Oregon, and Washington. Successful early warning systems require the scientific and technical implementation to be coupled with social and humanitarian considerations, including education and outreach campaigns. Community engagement with the over 50 million people who live in ShakeAlert states is important to increase public safety, security, and awareness of local earthquake hazards, how to prepare, and how ShakeAlert earthquake early warning can help. Here, we describe the efforts of the ShakeAlert Educational Resources Working Group around the rollout of public alerting in the Pacific Northwest for Oregon in March 2021 and Washington in May 2021, respectively. Our initial approach was to engage in formative dialogue with community members in each ShakeAlert state, develop educational activities and animations based on the collective feedback, and then to disseminate our resources in both formal (K‐16) and informal (free choice) learning environments through workshops and outreach events. The rollout of public alerting in the Pacific Northwest provided an opportunity to directly engage with various publics around a specific event, and to collaborate with local news and social media, communications and social science professionals, educators, emergency managers, and scientific and technical experts on the ShakeAlert system. Following the rollouts, we developed a strategic plan for the next five years of ShakeAlert to promote earthquake early warning, as the importance of earthquake preparedness competes with the stressors of everyday life. Because earthquake early warning systems are rapidly expanding worldwide, our education and outreach efforts provide a roadmap for building successful education and outreach campaigns, leading up to public alerting and maintaining earthquake preparedness in the public consciousness following rollout.