The maximum observed peak ground acceleration (PGA) and peak ground velocity (PGV) at various stations during the 2018 Hualien, Taiwan earthquake were 594 Gal and , respectively. Pulse‐like velocities were observed at all stations within a distance of 4 km from the Milun fault. The horizontal spectral accelerations of the pulse‐like records indicated two obvious amplifications at periods of roughly 1 and 2 s. Natural frequencies of 0.8–1.5 Hz were observed in the region near the Milun fault using microtremor measurements. The spectral acceleration peak at periods of roughly 2 s is mostly seen in the east–west direction, indicating a typical fault‐normal seismic radiation from the fault rupture. Consequently, we contend that the amplifications of spectral acceleration at approximately 1 and 2 s were caused by site amplification and the rupture front, respectively. The site amplification at approximately 1 s may have been one reason for the collapse of medium‐rise buildings during this earthquake. Evident soil nonlinearity resulted in smaller horizontal than vertical PGA at many stations in the near‐fault region.