Every so often, a seismologist cannot hold in his or her enthusiasm and admits during a media interview their belief that “earthquakes are fun” or that a recent event “was exciting.” Among seismologists, we know that sizeable earthquakes provide interesting opportunities to analyze unique datasets; hence, the temptation arises to talk about the latest event as positive. But is it really an appropriate thing to say in public presentations or in media interviews? Of course not, but it can happen if we are careless.

If your goal is to reach the widest possible audience, we would argue that it is...

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