Drop, cover, and hold drills are an easy sell in high earthquake-hazard areas such as California and the Pacific Northwest. School administrators and staff have few problems dedicating time and resources preparing for earthquakes because everyone understands that earthquakes are a real and daily threat. But how does a state with moderate earthquake hazard get schools to start preparing for the next “big one” without sounding like Chicken Little?

In 1990 the New Hampshire Office of Emergency Management (NHOEM) joined the other New England states in becoming part of the National Earthquake Hazard Reduction Program (NEHRP). We set about learning...

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