The genomic revolution has been exhilarating as it probes the genetic material of all organisms on Earth, making possible reconstructions of phylogeny and developmental regulation controlled by gene networks (Koboldt et al. 2013). Something about it has always been appealing—the sense that one is utilizing the very building blocks of life. Nobody can deny the amount of data the molecular approach has contributed to reconstructing phylogenetic trees explaining organismal relationships. Lab techniques have become ever more standardized and cheaper, and thousands of pieces of genetic data can now be manipulated with sophisticated bioinformatic algorithms (https://bmcevolbiol.biomedcentral.com/articles/10.1186/1471-2148-7-214).

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