It all began with observations. With Ovidius changes and metamorphoses were incorporated in the ancient "scientific" knowledge. Aristotle's was to formulate the world's first model claiming that the Earth was in the planetary centre. This model fooled the world for 1800 years. There is a danger in ruling models. The nuclear waste handling and the global warming scenario are two such modern ruling models, both of which are here challenged because of observational facts. Geoethics calls for an increased respect for observational facts. Observation-interpretation-conclusion must be the base and backbone for science today, as it has been in the past.