The objective of this case study is to predict geologic properties of a shale reservoir interval to guide production and completion planning for successful development of the reservoir. The conditioning, analysis, and blending of the converted-wave (PS) seismic data into a quantitative interpretation (QI) workflow are described in detail, illustrating the successful integration of geologic information and multiple seismic attributes. A multicomponent 3D seismic survey, several wells with dipole sonic logs, and a multicomponent (3C) 3D vertical seismic profile are available for the study. For comparisons of the incremental value of PS data, the QI workflow is completed entirely using only PP data and then modified and redone to incorporate information from the PS data. Predictions of the geologic properties for both workflows are assessed for accuracy against the existing well log and core evidence. Determining reservoir properties of the shale units of interest is important to the successful placement of horizontal wells for efficient multistage hydraulic fracturing and maximum gas production. Although conventional interpretation of conventional seismic data can only provide reservoir geometry, the quantitative analysis of prestack multicomponent data in this study reveals detailed distinctions between reservoir units and relative measures of porosity and brittleness bulk properties within each unit. Using all of the elastic properties derived from the seismic data analysis allowed for the classification of lithological units, which were, in turn, subclassified based on unit-specific reservoir properties. The upper reservoir units (Muskwa and Otter Park) were shown to have more variability in brittleness than the lower reservoir unit (Evie). Validation at a reliable well control confirmed these distinctive units and properties to be very high resolution and accurate, particularly when the PS data were incorporated into the workflow. The results of this method of analysis provided significantly more useful information for appraisal and development decisions than conventional seismic data interpretation alone.