Rock classification can enhance fracture treatment design for successful field developments in organic-shale reservoirs. The petrophysical and elastic properties of formations are important to consider when selecting the best candidate zones for fracture treatment. Rock classification techniques based on well logs can be advantageous compared to conventional ones based on cores, and they enable depth-by-depth formation characterization. We developed and evaluated three rock classification techniques in organic-shale formations that incorporate well logs and well-log-based estimates of elastic properties, petrophysical properties, mineralogy, and organic richness. The three rock classification techniques include (1) a 3D crossplot analysis of organic richness, volumetric concentrations of minerals, and rock brittleness index, (2) an unsupervised artificial neural network (ANN), built from an input of well logs, and (3) an unsupervised ANN, constructed using an input of well-log-based estimates of petrophysical, compositional, and elastic properties. A so-called self-consistent approximation rock-physics model is used to estimate elastic rock properties. This model enables assessment of the elastic properties based on the well-log-derived estimates of mineralogy and shapes of rock components, in the absence of acoustic-wave velocity logs. Finally, we apply the three proposed techniques to the Haynesville Shale for rock classification. We verify the identified rock types using thin-section images and previously identified lithofacies. We determined that well logs can be directly used for rock classification instead of petrophysical, compositional, and elastic properties obtained from well-log interpretation. Direct use of well logs, instead of well-log-derived properties, can reduce uncertainty associated with the physical models used to estimate elastic moduli and petrophysical/compositional properties. The three proposed well-log-based rock classification techniques can potentially enhance fracture treatment for production from complex organic-shale reservoirs through (1) detecting the best candidate zones for fracture treatment and (2) optimizing the number of required fracture stages.