A geological understanding of the way fluids flow through a reservoir is crucial when considering waterflood developments in heterogeneous reservoirs. Recent integrated production geoscience and reservoir engineering studies on the Holland Greensand oil reservoir (Aptian) of the Rotterdam Field in the West Netherlands Basin, are used to illustrate the geological controls on fluid flow through rocks deposited in a clastic inner shelf depositional setting. An integrated understanding of the subsurface has been gained through core, log and production data analysis. Analogous Early Cretaceous Upper Greensand Formation coastal exposures in SW England have been used to gauge the scale of lateral and vertical heterogeneity, and its impact on hydrocarbon and water flow paths. Argillaceous sandstones deposited at the distal margins of a subtidal sand-sheet provide internal reservoir baffles, while fluids are believed to preferentially follow flow paths through associated laterally extensive tempestites. Cemented layers observable in wells are interpreted to be laterally restricted and are not considered as major baffles. These observations have been used to steer static reservoir model construction and subsequent simulation. Results from field testing by production logging tool analysis support the geological concepts developed and the modelling approach used. This work has important implications for defining the approach for future reservoir management and redevelopment in the Rotterdam Field, in particular the well type and configuration and completion strategies post-reservoir flooding. The application of methodologies employed in this study is recommended for similar waterflood developments.