Abstract The Alba Field is a relatively heavy oil accumulation lying in an Eocene deep-water channel complex in Block 16/26a of the Central North Sea. With an estimated 880 MMbbl in place, the reservoir is characterized by thick, high net/gross sands with excellent reservoir properties and rock physics favourable for seismic property detection. The field has been developed by horizontal production wells, with pressure support provided by seawater injectors. After 24 years of production, more than 427 MMbbl have been recovered. Over the course of the development, the results of development drilling and improved reservoir imaging from seismic have revealed greater reservoir complexity than anticipated at sanction. The highly irregular reservoir geometry is likely to reflect the internal stacking patterns of channel elements within the channel complex that are locally overprinted by post-depositional remobilization. This increased reservoir complexity has required more wells to effectively drain the expected volumes. Despite this, recovery has exceeded estimates from the initial field development plan, reflecting an extremely efficient waterflood. 4D seismic spectacularly images extensive sweep away from injectors and excellent reservoir connectivity. Throughout the development, the application of seismic technologies has been a key enabler for effective reservoir management and, looking forward, maximizing value.