In the application of the broadband induced polarization method, it is necessary to know how a petrophysical resistivity spectrum is transformed into an apparent spectrum measured in the field. Investigated in the present work was the forming of an apparent spectrum in the case of a polarizable three-dimensional prism embedded in an unpolarizable half-space for gradient and dipole-dipole arrays. The computations were done numerically using the integral equation technique. The frequency dependence of the resistivity of the prism was depicted by means of the Cole-Cole dispersion model.With this simple model geometry, the phase spectra of apparent resistivity resemble quite closely in functional form the original petrophysical phase spectrum of the Cole-Cole dispersion model. The apparent spectra have shifted on the log-log scale downward, owing to geometric attenuation, and toward lower frequencies.The apparent Cole-Cole parameters have been inverted from the apparent spectra. The apparent chargeability is generally noticeably smaller, owing to the geometric attenuation, than the chargeability of the original petrophysical spectrum. The apparent frequency dependence, on the other hand, is very close to the value of the original frequency dependence. The shift of the apparent phase spectrum toward lower frequencies partly compensates for the decrease in the apparent time constant caused by attenuation of the spectrum. The apparent time constant is thus close to the true time constant of the petrophysical spectrum. It is therefore possible in principle to obtain by direct inversion from an apparent spectrum measured in the field a reasonable estimate of the frequency dependence and time constant of the true spectrum of a polarizable body.