The basic problem facing the geophysical contractor today is precisely analogous to the one faced by every other businessman. He must run his business in such a way as to achieve an honest and fair return on his investment. Geophysical exploration is not a direct revenue-producing function of an oil company. It is therefore only natural that in times when money is tight and profits are down geophysical exploration has the distinction of being the first activity to be curtailed. This curtailment takes place at a time when exploration is most needed to find more oil to replace fast depleting reserves.

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