The Şahin-village clay deposit, situated in the vicinity of Kütahya, western Turkey, has a promising reserve suitable for tile production. In order to evaluate its potential use, 27 clay samples were collected and their mineralogical, chemical, firing and technological properties were evaluated. The reaction of samples with dilute HCl, dispersion in water and their swelling properties were determined. Mineral identification studies were conducted using X-ray powder diffraction (XRD), differential thermal analyses (DTA) and scanning electron microscopy (SEM) techniques. Analysis showed that clay minerals are illite, kaolinite and montmorillonite. Non-clay minerals are quartz, muscovite, microcline and goethite. The clay samples consisted mainly of SiO2 and Al2O3 corresponding to about 81–83% (average) because of the presence of clay minerals and quartz, accompanied by a significant amount of iron oxide. Mineralogical, chemical, thermal analysis and technological tests showed that the clays from Şahin village could be used for stoneware tiles, tile and brick-making.