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In the 1960s and 1970s, Dr. Erving Goffman conducted gender studies on images and roles in advertising that established a framework for analyzing gender displays in print publications. Current efforts to increase diversity in professions advocate for media outreach to represent diverse populations so the groups they want to attract can imagine themselves fitting in. GSA Today, whether deliberately or not, is doing just that. This paper adapts Goffman’s “gender advertisements” methodology to analyze the portrayal of women in volumes 5 through 25 of GSA Today, the last full twenty years of monthly publications on news and...

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