Bottled water is the fastest growing beverage in popularity in the United States. In 1999 the average American drank about 60 L of bottled water, up from only 6 L in 1976 (Consumer Reports, 2000), with volume reaching more than 20 billion liters in 2001. Water is now sold in various forms—still, sparkling, flavored, as well as nutrient-enhanced; in addition there is a product designed especially for dogs. The cost of bottled water has become so high ($0.60 per 16 oz) and the market so important in the United States that it has been the topic of consumer...

You do not currently have access to this article.