Studies of lacustrine carbonate rocks in continental rifts have received huge interest in recent years because of their great economic value in the South Atlantic. However, most existing facies and tectonosedimentary models for carbonate platforms are based on marine carbonate systems, whereas models for nonmarine systems are scarce. The main aim of this paper is to establish such models and to further our understanding of the hydrocarbon-bearing late synrift Lower Cretaceous carbonate successions of the Campos Basin, Brazil. This paper is based on a proximal to distal industrial data set of three-dimensional (3-D) seismic, cores, and well logs from the Coqueiros Formation (Coquina), southern Campos Basin. The dominant carbonate facies in the Coqueiros Formation are mollusk-rich grainstones, rudstones, and floatstones, which form the main reservoir facies. The 3-D seismic interpretations show an oblique extensional rift system, characterized by a series of grabens, half grabens, accommodation zones, and horsts oriented northeast–southwest to north–northeast-south–southwest. Three tectonic domains are recognized based on structural style, stretching factors, and subsidence rates as well as facies and different types of lacustrine carbonate platforms. Proximal rift margin areas are characterized by a series of half grabens with footwall and hanging-wall dip slopes of shallow lacustrine carbonates and fluviodeltaic mixed carbonate and siliciclastic deposits in marginal, hanging-wall basins. Central areas are carbonate rich with platforms established over horst blocks surrounded by deeper-water carbonate facies. Distal areas have the highest amount of stretching and subsidence and accumulate the thickest carbonate successions over a template of buried horsts and grabens. The entire carbonate succession underlies a thick layer of Aptian salt, which forms the seal to this prolific hydrocarbon system.